So many stories have happened under one flag. A great concept for a PBS series. (And an ad campaign.)
Here, the photos came first, before any concepts were thought out. I loved helping to prove that the right words make a difference.
Costco provides a heap of benefits to their employees, covering so many aspects of wellbeing that it’s tough to get your head around. The solution? Create an employee-targeted, content-rich website — wittpledge.com — that highlights trending topics, program details and employee stories to inform and attract engagement.
An oldie but a goodie that delivered a 47% increase in sales.
And it just came down to reminding people that on-the-go breakfasts don't have to be desserts in disguise, ready to sabotage your vulnerable body parts.
Hospitality is my speci-ality. Or at least a world I love to work in. Here's a teaser campaign that truly teased for Hotel 1000 (prior to it being built). And a couple of brochure covers for a hotel collective, Nobel House.
Healthcare with humor. The consequences of bad breakfasts. America's love of cow meat. And a mini-movie from a pre-digital age.
How do you get ridiculously busy high school teachers to stop and take notice? That challenge was always top of mind when I crafted social posts for this Gates Ventures high school curriculum. Includes Pinterest, Facebook, Twitter and YouTube.
I love helping my fellow coffee shop denizens--the entrepreneurs, sole proprietors, and newly minted founders & CEOs--build their companies through web copy, digital marketing, and collateral.
One of my first freelance gigs--and my first deep dive into the world of long copy/editorial. Moving from a 30 second story arc to one that stayed interesting through 1,500 words challenged and humbled me--and gave me even more respect for great journalists.
Even stock photos need a voice. We created one, and it spoke--with wit and brevity--in monthly emails, DMs and digital promotions.
Health is a journey we’re all in together. That thinking led to a multimedia campaign for Multicare with print, radio and this little digital gem.
