So many stories have happened under one flag. A great concept for a PBS series. (And an ad campaign.)
Here, the photos came first, before any concepts were thought out. I loved helping to prove that the right words make a difference.
Healthcare with humor. The consequences of bad breakfasts. America's love of cow meat. And a mini-movie from a pre-digital age.
How do you get ridiculously busy high school teachers to stop and take notice? That challenge is always top of mind when I craft social posts for this Gates Ventures high school curriculum. Includes Pinterest, Facebook, Twitter and YouTube.
How do you get ridiculously busy high school teachers to stop and take notice? That challenge is always top of mind when I craft social posts for this Gates Ventures high school curriculum Includes Pinterest, Facebook, Twitter and YouTube.
An oldie but a goodie that delivered a 47% increase in sales.
And it just came down to reminding people that on-the-go breakfasts don't have to be desserts in disguise, ready to sabotage your vulnerable body parts.
Hospitality is my speci-ality. Or at least a world I love to work in. Here's a teaser campaign that truly teased for Hotel 1000 (prior to it being built). And a couple of brochure covers for a hotel collective, Nobel House.
I love helping my fellow coffee shop denizens--the entrepreneurs, sole proprietors, and newly minted founders & CEOs--build their companies through web copy, digital marketing, and collateral.
One of my first freelance gigs--and my first deep dive into the world of long copy/editorial. Moving from a 30 second story arc to one that stayed interesting through 1,500 words challenged and humbled me--and gave me even more respect for great journalists.
Even stock photos need a voice. We created one, and it spoke--with wit and brevity--in monthly emails, DMs and digital promotions.
